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Khuda@lemmy.world to Technology@lemmy.worldEnglish · 1 month ago

Report: Apple CEO “cares about nothing else” Than Building Breakout AR Glasses Before Meta

www.roadtovr.com

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Report: Apple CEO “cares about nothing else” Than Building Breakout AR Glasses Before Meta

www.roadtovr.com

Khuda@lemmy.world to Technology@lemmy.worldEnglish · 1 month ago
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Apple is rumored to be working on two versions of Vision Pro, however a new report from Bloomberg’s Mark Gurman alleges the Cupertino tech giant is aiming to beat Meta to the punch with a pair of AR glasses. Citing someone with knowledge of the matter, the report maintains Apple CEO Tim Cook has put development …
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  • Imperor@lemmy.world
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    1 month ago

    This AR obsession is utterly baffling to me. There are so few real applications and the hardware requirements are insane so it’s not something that will get widely adapted anyway. Sure in a decade or so it might have matured enough to have shed all these issues, but AR/VR feels like a really out of touch thing to prusue, especially if you look at the garbage ideas they have on how to use it - virtual meetings??

    I get movies and games on these, possibly even some recording and porn, but these are not their B2B wet dreams anyway.

    • thedeadwalking4242@lemmy.world
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      1 month ago

      I’d really just like some glasses that simulate multiple monitors without needing special software. That’s all I want

      • Knock_Knock_Lemmy_In@lemmy.world
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        1 month ago

        https://immersed.com/

        • 0x0@infosec.pub
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          1 month ago

          That is literally special software lmao

  • StarlightDust@lemmy.blahaj.zone
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    1 month ago

    This is just another attempt to capture even more control over our attention - advertising everywhere. Of course Apple wants it

    • floofloof@lemmy.ca
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      1 month ago

      But think of the constant, total surveillance opportunity for Apple, and how this could help them win favor and contracts from the fascist US government!

      • MolecularCactus1324@lemmy.world
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        1 month ago

        Apple doesn’t do that though. That’s Google, Amazon, and Meta’s MO.

        • guyoverthere123@lemmy.dbzer0.com
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          1 month ago

          You’re right. Tim Cook only gave Trump $1m for fun, right?

          • MolecularCactus1324@lemmy.world
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            1 month ago

            You’re being intentionally obtuse to make a political point. I don’t agree with corporations making large political donations, but stick to the actual topic. Name one military contract that Apple holds that involves tracking users. If Apple was about that, it wouldn’t need to wait for smart glasses to arrive, it already could try. But, it doesn’t. Why?

            • 0x0@infosec.pub
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              1 month ago

              Lmao you make this too easy while trying to play fanboy way too hard

              https://www.forbes.com/sites/johnkoetsier/2023/06/07/apple-vision-pro-is-perfect-for-lucrative-military-contracts-apple-just-bought-a-company-that-can-help/

              • MolecularCactus1324@lemmy.world
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                1 month ago

                I’m not playing fanboy, I’m just not jumping to conclusions and making shit up to serve my political views. Your article is still just speculation. And, rather than being about mass surveillance, it’s about flying aircraft with VR headsets.

                • 0x0@infosec.pub
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                  1 month ago

                  What do you think the airforce is tracking from up there dumdumb, stars?

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