In part it was because it was named out of standard through a misunderstanding but then it wasn’t corrected…
You spell it differently so that you can pronounce it differently, as I say, to make it sound like a rare and valuable metal.
It is pure marketing.
Aluminium used to be hard to obtain. It was a rare metal and then some smart bastard worked out how to extract it using electrolysis and it became as common as dirt.
Some people had invested heavily in it as a precious metal and overnight their investment was worthless, so hence the reluctance to rebrand.
Ok, I can see that. There are a couple of State Capitol Buildings whose domes are covered in Aluminum Leaf, which would now be called aluminum foil, and I have square yards of the stuff in my kitchen and garage. At the time they were built aluminum was still difficult to get, less than two decades after they were built electrolysis guy did his thing, lol.
I knew that at one point King Louis the somethingth or other, had a full set of aluminumware to serve extremely important guests with. Like, not just cutlery. Plates, saucers, bowls, cups and goblets. The less distinguished guests had to eat and drink out of platinum, gold, or (gasp) silver.
In part it was because it was named out of standard through a misunderstanding but then it wasn’t corrected…
You spell it differently so that you can pronounce it differently, as I say, to make it sound like a rare and valuable metal.
It is pure marketing.
Aluminium used to be hard to obtain. It was a rare metal and then some smart bastard worked out how to extract it using electrolysis and it became as common as dirt.
Some people had invested heavily in it as a precious metal and overnight their investment was worthless, so hence the reluctance to rebrand.
Nobody thinks aluminum is a rare and valuable metal.
Ok, I can see that. There are a couple of State Capitol Buildings whose domes are covered in Aluminum Leaf, which would now be called aluminum foil, and I have square yards of the stuff in my kitchen and garage. At the time they were built aluminum was still difficult to get, less than two decades after they were built electrolysis guy did his thing, lol.
I knew that at one point King Louis the somethingth or other, had a full set of aluminumware to serve extremely important guests with. Like, not just cutlery. Plates, saucers, bowls, cups and goblets. The less distinguished guests had to eat and drink out of platinum, gold, or (gasp) silver.
I didn’t know that about King Louis (n) … That’s a great fact!